VARUN BAHL- The Nouveau Store

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IN my many projects with Fashion Retail, I will always have certain favorites because of the celebration of craft and legacy. The flagship store for the  artist and couturier Varun Bahl shall remain one of these. Having known Varun for many years and having admired his work and dedication of detail and love for the classic eras is similar to mine. During my period of being the Senior Designer with Archohm and in working with  immensely talented Sourabh Gupta, this project came as challenge to the firm in creating what would be an iconic flagship space. Varun had a very clear vision of the space in the journey to the hallways of Art Nouveau to be the backdrop setting. A style that shows in many of his patterned designs and embroidery , the store in many of its details also evokes patterns of the wonderful artistic era. Located in the classic architecture of ONE STYLE MILE in Mehrauli the store captures the royal scales and blends the fashion seamlessly into the arched volumes that are trademark of this space.varun bhal showroom

varun bahl showroom

The design celebrates some of the trademark Archohm values of natural materials like stone, metal and details. In bringing the amalgamation of modern details and vintage accents defines the concept process of this store. The planning of the store delves into creating niches of collections which came from the layout of the space. The unifying feature of the space is the display racking system which has motifs from the Nouveau period. The shadows create patterns on the double height walls and accentuates the deep intent of craft. The warm Jaisalmer stone floors are enclosed by the corten steel metallic paint effect which offset the luxurious clothes. The warm tones are beautiful rustic backdrops to the luxurious drapes and also a trademark Archohm texture.

varun bahl showroom   fashion showrooms   interior design detail

On of the signature elements are the decadent lighting chandeliers which are from the house of KLOVE Design. The textured glass shades, teardrop cascades, beaded chains and majestic scale are what really create atmosphere with the high ceiling of the space. Aside from the main central feature, there are also wonderful draped versions which are signature above the arrival desk and in the seating areas.

varun bahl showroom    varun bahl showroom

klovestudio showroom

The furniture settings also take cues from classical details. Craft, textured textiles and vintage essence was an intrinsic part of the project.

varun bahl showroom   furniture design   varn bahl showroom

The vision of Archohm Studio with the Varun Bahl Design house comes together in the signature space and is a must visit for all those who like me enjoy fashion against a backdrop of vintage architecture . A journey into luxury and time.varun bahl showroom

The TEAM:

varun bahl showroom   Sourabh Gupta Archohm  varun bahl

Captured here with the Creative Team and Designer themselves, Sourabh Gupta, Archohm (center) and Varun Bahl (right)

 

 

14 Comments
  • Sundeep

    Reply

    I have drove past the store many times. Looks like a stunning space. Very artistic and detailed but not cluttered at all.

    • admin

      thanks a lot there

  • ishieta

    Reply

    what a lovely store! I love the open spaces and the eye for detail – whether that’s in the clothes itself (could make out in the photos) or the mirrors or the gorgeous chandeliers! I agree with you, a chandelier can just add that oomph & glamour to any room and is a must have in the home too, if you ask me!
    I’d love to visit this store – I am sure it will be an experience on so many visual levels.

    • admin

      hope you do visit and enjoy the spaces and design, something on your planner post lockdown then:)

  • Aritro Chattopadhyay

    Reply

    I just feel like I toured an entire palace full of artifacts. This is way too amazing and I will make sure to visit it.

    • admin

      I am glad you felt that way and the idea of Art Noveou came so much form his own perception

  • Docdivatraveller

    Reply

    Interiors are my favorite domain. Love those light fixtures. And the mirror too. Varun Back is genius.

    • admin

      thanks a lot, I guess you mean Varun Bahl:)

  • Abha Singh

    Reply

    Store design looks so awesome especially lighting chandeliers are so beautiful. Wonderful article. Thanks for sharing this with us. Amazing pictures.

    • admin

      Thanks so much Abha, glad you enjoyed the journey with me

  • Rahul Prabhakar

    Reply

    OMG .. the pictures on your blog post are truly spectacular. I would love to visit this beautiful place, post lockdown. The space truly takes you on a journey into luxury and time.

    • admin

      hey rahul, thanks for the kind words. It was a great project for me and i really enjoyed the moments curating the journey here

  • Gaya3

    Reply

    Can’t take my eyes off that chandeliers. The store is exuding royalty and grandness in the same time. A great place to visit

    • admin

      thanks so much yes for they are the focal pcs for sure from KLOVE

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