In the world of Industrial Design which has overtaken every realm of allied design fields, the advent of concrete came in with a force in the early Modern Period. Although pure concrete seen in Architecture and Interior Design has been one of the most amazing materials but casting concrete in Product Design is a much newer concept. Casted products for home, lighting and accessories has been done by quite a few companies internationally but not seen so often in the Indian market. This is where GOMAADS comes in. Interestingly with the advent of travel , internet and global forums the ideation of what acessory design is, has changed dramatically in the field of Interiors and Styling.

” As said by the team on the website, GOMAADS is a design studio sculpting life style products in concrete. An ordinary material always associated with architectural structure now being used to create decor objects. Coming from similar backgrounds of architecture and design Gopendra Singh architect and product designer, Interior Designers Malavika Singh Gupta and Aditi Sharma,  conceived the studio in Jan’ 2013. The studio is based in Noida, UP. Whats started as a small studio working for provate projects is now a well known online store and is seen retailing in many brand showrooms across the country!!”

The concept of the shoot here is about seeing the raw beauty of concrete in various textures and colors against the gloss of luxury jewellery. The contrast of the materials is what inspired the idea of this shoot. Each design is from the immense range of the Brand which i can say is defined by its innovation and high quality. Unlike the effect of many cement plastered looks, Gomaads typology shows the real purity of the material and its natural qualities showing in each surface. This seen against the jewelled rings in my mind made the most interesting superimposition of elements.

JADE IN THE CAST

Details: Casted alphabets , the Dali clock STICKOS Magnet range. Seen with Street Shopping Rings with Jade

WATCH ON TIME

 

Details: The TWISTICK clock, with the signature folded texture design and the colored metal legs| Ring: Amrapali | Watch: Swatch

THE CHAI PLANTS

Details: The Chaicups designed on the Street Tea Glasses are actually mini sized PLANTERS , love the metal tray holder | Ring: Silver House, Mumbai

TRAY POLKI

Details: The STUCO Tray, one of the best table organisers there is to have |  Polki Glass Sun Ring: Amethyst

SHELL CAKED

  

Details: The CakeTray |  Shell Ring: Street Shopping, Isle of Capri.

COASTED KUNDAN

Details: The Coasters, designs with embedded coloured motifs |  Kundan Ring: Rajasthali

COINED GREEN

Details: The GREENIN Planter & HIS\HER Sign|  Coin Ring: Bhrtiimpex, Jaipur.

Collage of GOMAAD products, courtesy the Brand!

TRAYS GALORE

Details: The CHAURAS trays|  The Butterfly Jasper Ring: Pushpita Singh Collections

BATHROOM JEWELLED

Details: The Concrete BATHROOM Set is perfect for modern styled Interiors| Ring: Silver House, Mumbai

THIS AND THAT TEXTURED

Details: The TISCO Tissue Box, TRIPOD paperweight styled based on Mumbai coastline wave breakers and A Multiuse Tray | Ring: Studio Kassa, Jaipur

DOME BLING

Details: The INDOME bowl, one my personal favourites | Ring: Street Shopping, Lucknow Vintage Stores.

Hope you enjoyed this story folks wherein the designs of these beautiful products come together. One of the many editorials to come on my love for product design!!

Concrete Always!